Monthly report
June 2026
Published 2026-07-01
This is the first monthly report. I am publishing these because almost nobody in this industry publishes anything except their best month, and because I would rather be measured against my own record than against a claim.
Everything here is net where it says net and gross where it says gross. Nothing is rounded up. Past months will never be edited. If a number turns out to be wrong, the correction will appear in a later report with the original left visible.
There is nothing for sale on this site.
The breakdown
| Source | Revenue | Share |
|---|---|---|
| Books | ₹96,400 | 23.4% |
| Courses | ₹2,14,300 | 52.0% |
| Mastery Club | ₹1,01,300 | 24.6% |
| Blueprint | ₹0 | 0.0% |
| Alpha Club | ₹0 | 0.0% |
| Total | ₹4,12,000 | 100.0% |
Acquisition
| Ad spend | ₹1,88,600 |
| Leads | 3,421 |
| Blended cost per lead | ₹55.13 |
| Revenue per lead | ₹120.43 |
| Return on ad spend | 2.18× |
Headcount
| Deepak K | Everything | Full-time |
What shipped
- Opened the Courses door with two recorded programmes
- Mastery Club billing moved to monthly recurring
- First 3,000 emails migrated onto owned infrastructure
What broke
- Blueprint door was scheduled for June and did not ship. No revenue, three weeks of work.
- ₹41,200 of ad spend went to a creative set that produced 118 leads and zero purchases.
- A pricing test on Courses ran with a broken checkout for roughly 19 hours.
What I am worried about
One person and one profitable door is not a business, it is a coincidence that has not been tested yet. Courses carried this month almost entirely. If that channel softens in July there is nothing underneath it, and I will find out how thin the base is at the worst possible time. I am also aware that I am the single point of failure for delivery, support, and acquisition simultaneously.