Monthly report
August 2026
Published 2026-09-01
Revenue
₹5.28 L
+43.8% MoM
Revenue per head
₹2.64 L
−28.1% MoM
Profit
₹1.97 L
+133.9% MoM
Blended CPL
₹47.52
−12.4% MoM
Ad spend
₹2.31 L
+7.7% MoM
Headcount
2
+100.0% MoM
Doors live
3
+50.0% MoM
Email list
9,130
+46.3% MoM
The breakdown
| Source | Revenue | Share |
|---|---|---|
| Books | ₹84,200 | 15.9% |
| Courses | ₹1,89,600 | 35.9% |
| Mastery Club | ₹1,38,500 | 26.2% |
| Blueprint | ₹1,16,000 | 22.0% |
| Alpha Club | ₹0 | 0.0% |
| Total | ₹5,28,300 | 100.0% |
Acquisition
| Ad spend | ₹2,31,400 |
| Leads | 4,870 |
| Blended cost per lead | ₹47.52 |
| Revenue per lead | ₹108.48 |
| Return on ad spend | 2.28× |
Headcount
| Deepak K | Everything else | Full-time |
| Unnamed (consent pending) | Support and operations | Contractor |
What shipped
- Blueprint door launched, three months late
- Second book published
- Support handed to a contractor, roughly 22 hours a month
What broke
- Blueprint launch email went to the wrong segment. Around 2,100 people received an offer for something they already own.
- ₹33,800 of ad spend on a cold audience test returned ₹4,100.
- Revenue per head fell 28.1% because headcount went from one to two. This is the number the whole category rests on and it moved the wrong way.
Corrections
- July 2026 ad spend was published as ₹2,14,900. On review, ₹8,400 of creative production was miscoded as ad spend. Correct figure is ₹2,06,500. The original figure remains visible on the July report.
What I am worried about
Adding a person is the fastest way to lose the only metric that makes this interesting. Revenue rose 43.8% and revenue per head still fell, which is exactly the trade the industry makes without saying so out loud. I am worried the honest fix is to remove the contractor rather than grow into the cost, and I am not sure I will make that call quickly enough.